Boo Boo Chu is an educational and entertainment tablet application for pre-school children. Through the app, children will learn about life skills and technology. Based on Ai, children learn by interacting and communicating with the computer.
Branding Strategy
The main branding point is 'Twinkle' There is a wisdom that this below their mind, children will be happy and twinkle. Finally it will be perfect. That is main goal and wisdom.
Parental involvement
For young audience, important users are parents. Compared to children app as minimalism, Put everything they want and need in parents app. They can check screen time, weekly report and also can set what they will talk about.
Children friendly.
This app will run by 5 cutest characters. Each character has their own role. Let me introduce them.
Thank you
